Behind the Biz with Papel n’Co
What Nat had to say about:
going viral on Pinterest
getting things done, not perfect
and much more.
As you may have noticed, I have been chatting a LOT lately.
As I’m growing my educational offerings and getting feedback from small business owners and aspiring creatives, I’m hearing that you want to learn more about the behind-the-scenes magic of some of your favorite brands.
If you’re tuned into my Instagram, you may have caught one of the lives I’ve been doing with some of the best creative professionals I’ve worked with in my years in the industry.
Nat of Papel & Co was an obvious choice–I personally have loved her work for a while now and have used her products to help grow my own business, and I know you may know her from her gorgeous styled paper pictures on Pinterest and Instagram.
Here are Nat’s top ten tips for launching your business and killing in the game:
Keep your head down and get your work done
It can be tough to stay focused amidst all the distractions in the world, but it’s worth it.
Consider keeping up a low-maintenance part-time job when you are first launching your business
It can be helpful to have a part time job to help you stay afloat financially, but that also allows you to focus on what you love.
Be efficient with your time by outsourcing tasks that aren't within your skillset
Her first hire was an accountant–this allows her to focus on the creative side of her business and to maintain her profit. Delegating is really helpful, and passive income can be a great way to make money and gain loyal clients. We have to focus on what we do best and do it well!
Quality of product is essential, and that's what draws people into your brand.
Everything she creates, she creates with a purpose and is something she loves too.
Truly successful products are those that you personally would actually own
This translates well in sales and brand loyalty. Nat has always been an entrepreneur, and was always selling things, but didn't necessarily always believe in her product. That is what has made all the difference and enabled her success with Papel & Co.
Projects that push you out of your comfort zone are amazing for creativity
If it makes you question yourself, your systems, and what is possible, GOOD. DO IT. However, there is a fine line here: you should know yourself, find the balance between what your clients want and what you feel you can provide.
Think critically about what you like across industries
Then try to reflect about what you like about them and apply those ideas to your work and your aesthetic.
Start by sourcing good product
Get to know the raw material you are going to work with, and do whatever feels natural from there. This is how you develop your process.
Find your own style, find your own method
You're going to make mistakes regardless of whether you try to emulate someone else's work, so you might as well try something new anyway. It's all about learning.
If you give yourself permission to have fun with what you're going to do, you're gonna create something unique
Stop overthinking, just go for it! Don't be afraid to try new things.
Did you catch our Instagram Live? If not, no worries! You can watch a recording of our conversation HERE.
And some good news if you want some more of Nat: we had so much fun the first time, we’re probably going to do this again! Stay tuned.
Who else in the creative entrepreneurship world would you like to hear from? I LOVE these chats, and am always open to suggestions.
Until next time,
PS: Watch the whole convo on my YouTube channel