From the Studio | Bee in Love Branding Shoot
It feels like a lifetime ago but I was cleaning up my galleries and this one popped up! Bee in Love was the first branding shoot for the studio and kind of started the services we offer today.
Actually is how I became my own kind of ideal client :)
Back Story: In 2015 I had this super grand idea of creating wedding kits for brides...seriously that was the first light bulb for the studio and it was my way to help brides curate cohesive details and decor for their wedding.
I was so in love with Martha Stewart Weddings (coming out of my own planning and DIY craze) but gosh those tutorials were brutal to follow!! Just in shipping I was spending a gazillion dollars, not to mention I had to buy a box of 1000 brown bags for my 50 super custom made favor bags (a common DIY trap for sure).
Note: Fast forward a few years I actually came up with a way to curate styling kits and you can check out them at the shop here:
Anyways back to the main story here...without really knowing much about branding, marketing, or anything creative biz actually, I just followed my gut!
I knew I wanted to show the products in a 'lifestyle' way...a full blown wedding to show how the brides could actually use those kits and how professional photography would make them look like a milllion bucks.
Another good gut decision was to feature the finished products so it wouldn't look like I was doing DIYs and selling them :)
Product photoshoot is all about showing THE VALUE you are providing and not just the product features.
To be honest I don't think you need to create every product yourself but I wanted to show how easy it was to customize the wedding kit. So I did the calligraphy on those tags myself (using a quick calligraphy course I bought online) and almost every item that I was offering in the kits to be legit helpful.
Now here is the real secret for photos that not only show your product but 'romance' your customers... the lifestyle shoot should look like their DREAM wedding in all ways possible.
While the wedding kit was crafty and handmade, I designed specific items to enrich the product, like this amazing silk ribbon you can find in the shop and a super fluffy Vera Wang dress. Another very special item to design for weddings shoot is flowers...I had the help of Foret Design Studio and the stylist for this shoot Jess Blazejewski to create flowers that were ASPIRATIONAL & RELATABLE.
Bonus point this shoot was so pretty and photographed so well by Ruth Eilleen that Style Me Pretty featured it. Any free press is good press :)
So those are the tips if you have a product that would be perfect for brides:
1. Feature it in LIFESTYLE photos
2. Be ASPIRATIONAL but keep a good dose of REALITY
3. Put together a TEAM that has the same goals and aesthetic than you
See...a lot easier than it seems so keep pushing to create beautiful photos that wow clients.
Share below if you ever done a product shoot, even if it was just an phone quick shoot for social media...How did it go?
A million thanks for following along,