Rebrand Right: The New Look for TRS
Hello there! If you are here you probably like the little sneak peeks of the TRS brand and maybe are thinking of a little rebranding yourself! Oh what a fun!
Branding is such a buzzword right now and I don't even think it is a market need as much as it is a super fun, rewarding business activity for creatives.
Yeah but the biggest complaint out there is that a moodboard and a cute logo are just not enough anymore. So I wanted to share a few tips to craft a beautiful and effective brand as well as manage a pretty perfect partnership (TRSxMegan Heddinger for us here).
In a few weeks I will also send out a little checklist to help you think about all the aspects of branding and working successfully with a brand designer. So sign up for the newsletter at the bottom!
1. Partner with a Brand Designer you Love!
For the new look I was really drawn to a more minimal and artistic look while keeping the romantic and feminine aesthetic that is at the core of the studio.
You want to try and find someone that will push your creative boundaries in the direction you want to go.
I knew Megan's artistic work from her paper company Wilde House . Her style is super "Cali-Cool" and minimal which is what I was looking to bring into my own brand.
We worked really hard to meet half way and create something that is a true combination of The Romanticist Studios + Megan Heddinger.
2. Create a Consistent Brand from Top to Bottom!
Think about all aspects of the client experience. Make sure to keep a consistent voice throughout this experience from your portfolio, quotes, invoices, templates and even Thank You cards.
Megan did exactly this...she created my branding, website, portfolio. We worked together on a proposal that covered not only brand and web design but collateral too.
3. All Good Things Take Time
Diving into a brand re-design definitely is a process. Like all good things in life it takes time.
For us the process took over four months. The journey was just as important as the final deliverables. It was the time to craft the vision, voice and the aesthetic I wanted my clients to hear and get inspired by. For Megan it was the time to understand my business and craft marketing message and visuals for us.
A little logo evolution...Rome wasn't built in a day and neither was TRS :)
4. It Should Make Business Sense
This one is the emotional factor and I gotta be real here, it was huge for me. We all want the perfect image for our work and nothing less. That said it is definitely a huge time and money investment that needs to pay off.
Think about what you are getting out of it and how this new look will get you there. I really needed help creating a beautiful portfolio that I could send to potential clients. The money needs to add up as well. The new clients you are getting from the effort will have to 'pay' for the project and you should keep track of it.
Excited to create your beautiful brand? Sign up for our Newsletter below.
Later this month we will send out the most beautiful newsletter you have ever seen (courtesy of Megan!) packed with branding resources and a brand refresh checklist!