Brand Launch - Dear Daughter Jewelry
Erin from Dear Daughter is a gem of a client...she had clear intention and had already developed the most beautiful necklaces for her launching collection.
She trusted the process 100% and it was smooth sail from the minute we chatted over the phone to the final delivery - and now LAUNCH!!
HER LAUNCH COLLECTION is ALL THE GOOGLY EYES!
I am sure you like those pretty photos but you actually want to see how you can do it yourself, right?
Worry not, if you are in my newsletter list, you are my bae and it si coming your way...I am creating a free guide to create your own product shoot - the whole thing - from concept to how to style the details and more.
If you are not on the list yet...get in there! I write only 2 or 3 times a month but I leave nothing to the imagination tsc tsc!
Fo Dear Daughter we selected Sugar Paper as her 'Brand Crush' and while we had this 'crush' in mind we avoided blantly copying their stuff by focusing on:
- The brand voice and how they communicate (not a copy and paste of their website)
- Their color 'feel' but not their color scheme
- How the brand makes us feel and why we want to buy from them - not stocking all their followers and stuff
More about The Brand Crush Method coming so so soon - but it is my favorite way to uncover beautiful inspiration without just copying from someone else
IT IS FAB!
Now...I know you have some pretty cool stuff for your own brand.
Care to show us all what you have been working on OR a brand that you just love and have to hold yourself to not copy everything??