How to show your aesthetic with moodboards - Free template list + advice

 

Moodboards seem to be all over the place lately and are such a popular subject as they are becoming a big part of building a brand and setting up a business.  Establishing the tone and feel for your brand from the beginning allows you to thread that mood throughout every aspect of your business, specifically collateral items.

Moodboards take some serious time for anybody without a graphic design degree (hello me!) to put together, but it is the single most important reason why people say yes to collaborating with you, on say, a photoshoot or even client proposals. It is the easiest way to show your vision, your aesthetic and (don't hate me) taste.

Despite that there are plenty of freebies and advice out there, I am posting hardcore tips to gather inspiration and my favorite moodboard templates that are absolutely free to use!

So let's not waste anytime reinventing the wheel...Here are my favorite moodboard template (totally free) to get you started. 

 

1. Viva La Violet

Seaside portraits moodboard by The Romanticist Studios

Seaside portraits moodboard by The Romanticist Studios

 
Branding moodboard for Oh Miss Kate

Branding moodboard for Oh Miss Kate

Why I like it: the templates come with the easiest tutorial out there and it is right on the screen (no need to print or go back and forward on screens). Also, there are only a few slots in each template which makes this the perfect entry level board.

What needs work: the templates are pretty generic and not so unique...it is a freebie afterall and if you are just starting out, play around with those and work your way to a more custom board.

 

Canva

Why I like it: It is a completely free software with cool templates not only for moodboards but for other social media platforms and collateral products.

What needs work: Again, it is not really custom but a good place to start.

 

Hello Nobo

Why I like it: You can learn a little bit of french while making your board...that is all!

What needs work: A little hard to understand the instructions :)

 
Winter Moodboard example from White Corner Creative

Winter Moodboard example from White Corner Creative

Why I like it: It has the pretty color fields for the creatives that use color swatches. You can tie in specific colours to use throughout all platforms and has a video tutorial on how to put them together

What needs work: It might be a little overwhelming to use so many slots.

 

Curating your board images

  • Start with simple templates: curating 4 or 5 images is a lot easier than 15. 
  • Use 1 or 2 dark or 'busy' pictures: more than that will make your board very busy and it takes serious practice to make it work.
  • At least half of the images should have a good amount of negative space on them: meaning white! Simple images are a good way to create visual 'easiness'.
  • Use the rule of 3 when possible: place the important or more interesting pictures to the side of the board or in a grid pattern.

 

Finding amazing pictures - Pinterest will be your new best friend (if it isn't already):

 

  • Open secret boards on Pinterest
  • Create image libraries like 'Color', 'Texture', Florals, White, etc.
  • Use the curated pictures to emphasize your aesthetic and create brand cohesiveness.
  • Break with the color matching: unless your board is about color theory, find images that convey an emotion, not a color palette. Pin whatever images appeal to you, can be anything from fashion, home, accessories, destinations like Paris or Iceland, different feelings like modern or rustic, think outside the box here.
  • Replace any images that don't 'flow together', ones that are obviously in the wrong color family or just don't fit with the feel that is being created. Slowly you will start to see it come together.
 

Inspiration: moodboards that are just unbelievably good

 
 
Via Pinterest

Via Pinterest

 
StyleJuicer

StyleJuicer

 
My girl Garance Dore

My girl Garance Dore

 
Design Chaser

Design Chaser

 

What do you think?? Ready to practice your moodboarding?

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Let me know what was your favorite advice and post on the comments below if you tried it and how the work turned out!